For us, this is initially all about standing out from the crowd and creating hype – like bringing a Norwegian fjord to a Munich ISPO and gaining 15 minutes of a 25 minute prime-time German TV slot because of it

But it’s not just about standing out from the crowd; it’s also about attracting the right audience, generating the highest footfall possible within the target audience and importantly, it’s also about including practical key selling areas within the stand – which is where our combined selling, marketing and events experience and network come into their own

As with our other live events, we not only look after the creative concepts but we also manage the entire implementation; liaising with venues, stand builders,
AV providers, printers, special effects teams, body models, F&B, transport, entertainment, data control etc plus managing all the timelines, details and budgets so that everything comes together in a controlled way

Helly Hansen liked what we did so much we not only worked with them at ISPO, London Boat Show and
ExSL but they then commissioned us to redesign their Norwegian HQ showrooms

Main Clients
HELLY HANSEN